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Study BBA in Artificial Intelligence in Paris, where business acumen meets cutting-edge AI and tech skills for future leaders.
State-recognized Master’s degree
1st Year Starting in September or January
BBA in ARTIFICIAL INTELLIGENCE MANAGEMENT
COURSE DURATION – 3 YEARS
COURSE STRUCTURE – 6 MONTHS STUDIES + 6 MONTHS INTERNSHIP (EACH YEAR)
The BBA in Artificial Intelligence is an esteemed professional programme, offering comprehensive knowledge and training in the integration of artificial intelligence with business management. This programme is designed to cultivate not only a profound understanding of AI technologies but also to nurture aptitude and capabilities across various facets of modern industries, including technology, finance, healthcare, and marketing.
Spanning three years, the course integrates a balanced blend of classroom theory and immersive internships each year. Positioned in France, a global leader in AI research and innovation, students benefit from an unparalleled environment to deepen their knowledge of artificial intelligence, machine learning, data analytics, and their applications in real-world business scenarios.
The curriculum encompasses a diverse array of subjects, including Business Management Principles in the AI Era, Organisational Behaviour in Tech-Driven Businesses, AI-Driven Marketing Fundamentals, Financial Accounting for AI-Enabled Businesses, Business Communication in Digital and AI Contexts, Introduction to Artificial Intelligence, and Fundamentals of Programming (Python, R). Additionally, students benefit from French Language – Beginner Level, providing a well-rounded educational experience. This comprehensive approach equips students with a competitive edge in the dynamic and fast-evolving AI-driven economy.
The programme also includes subjects such as Machine Learning Basics, AI-Driven Marketing Strategies, Data Analytics for Decision Making, AI Ethics and Governance, and Business Management in AI Contexts, ensuring students develop the technical expertise, business acumen, and practical skills required to excel in the fast-evolving AI-driven economy.
The programme not only imparts theoretical knowledge but also hones practical skills, preparing students for internships at prestigious establishments such as leading tech companies, AI research institutions, innovative startups, and multinational corporations. Through this meticulously curated course, students are poised to embark on a transformative journey toward success in the competitive and ever-expanding field of artificial intelligence
The BBA in Artificial Intelligence is a forward-thinking programme that blends the transformative power of AI with essential business management principles. This innovative course explores the exciting applications of AI across industries such as technology, finance, healthcare, marketing, and more. Designed to prepare students for leadership roles, the programme equips them with a diverse skill set, combining technical expertise in machine learning and data analytics with strategic business insights and ethical decision-making.
Graduates of this programme have the versatility to explore dynamic career opportunities in prestigious organisations, including top tech companies, AI research labs, innovative startups, multinational corporations, and consultancy firms. The curriculum’s thoughtful integration of classroom learning with practical exposure ensures students are ready to meet the challenges of an ever-evolving AI-powered world. With internships at leading organisations and real-world projects, students gain hands-on experience that sharpens their skills and prepares them for success.
Through this uniquely crafted programme, students begin a transformative journey of growth, innovation, and leadership. The BBA in Artificial Intelligence not only provides a solid academic foundation but also fosters creativity, critical thinking, and adaptability—essential traits for thriving in AI-driven industries. Upon completing the three-year programme, students earn a prestigious 180 ECTS Credits, a testament to their academic accomplishments and readiness to excel in the global job market. This degree opens doors to exciting opportunities, empowering graduates to lead in the AI-driven economy while making a meaningful impact in their chosen fields.
✦ Admissions are open
The fee structure breakdown for the BBA Artificial Intelligence program at Aura-Paris campus:
Non-EU Students:
Aura-Paris: 10,400 EUR per annum
EU Students:
Aura-Paris: 6,400 EUR per annum (Monthly installments with guarantee possible)
Administration Fee: 320 EUR per annum
Intake: September 2025 & March 2026
NOTE: 📢 NOTE: Scholarship Details for BBA – September 2025 Intake (Paris Campus Only)
Discover the essential BBA Artificial Intelligence Eligibility Criteria to kickstart your career in the dynamic world of Artificial Intelligence
Note In some cases MOI Certificate can be considered instead of IELTS Score Card.
Note:Â To apply, please send us above mentioned documents to:Â [email protected]
Complete your application on our online portal.
Applications are then reviewed by the Aura Paris Programs admissions committee
Personal interview (30-40 minutes) for selected applicants.
Explore BBA in AI Management: A curriculum blending business leadership with AI and data science skills.
Programs | ECTS |
Business Management Principles in the AI Era | 8 ECTS |
Organisational Behaviour in Tech-Driven Businesses | 8 ECTS |
AI-Driven Marketing Fundamentals | 6 ECTS |
Financial Accounting for AI-Enabled Businesses | 6 ECTS |
Business Communication in Digital and AI Contexts | 6 ECTS |
Introduction to Artificial Intelligence | 8 ECTS |
Fundamentals of Programming (Python, R) | 8 ECTS |
French Language – Beginner Level | 3 ECTS |
Internship: Practical Industry Exposure | 5 ECTS |
Programs | ECTS |
Strategic Management with AI Applications | 8 ECTS |
Human Resource Management in AI-Enabled Organisations | 8 ECTS |
Operations Management in Tech-Driven Environments | 6 ECTS |
AI and Ethics in Business Law | 6 ECTS |
Entrepreneurship and Innovation with AI Solutions | 6 ECTS |
Machine Learning Basics | 8 ECTS |
Data Analytics for Decision Making | 8 ECTS |
French Language – Intermediate Level | 3 ECTS |
Internship: AI-Focused Industry Projects | 7 ECTS |
Programs | ECTS |
International Business Management in the AI Age | 8 ECTS |
Leadership and Change Management in AI-Enabled Organisations | 8 ECTS |
AI-Integrated Project Management | 6 ECTS |
Digital Marketing Strategies with AI Tools | 6 ECTS |
Business Ethics and AI Governance | 6 ECTS |
Advanced AI Applications in Business | 8 ECTS |
AI Integration in Business Processes | 8 ECTS |
French Language – Advanced Level | 3 ECTS |
Internship: Final AI Industry Internship and Capstone Project | 7 ECTS |
We're ending the week on a high note with a beautiful event surrounded by our students! 🎊 Yesterday, we all gathered to celebrate Onam 🌼 A big thank you to our students for sharing their culture, you were amazing
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